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Picking the right Realtor is one
of those critical issues that can cost or save you thousands of
dollars. There are very specific questions you should be asking to
ensure that you get the best representation for your needs. Many
Realtors would prefer that you don't ask these questions, because
the knowledge you'll gain from their "honest answers" will give
you a very good idea about what outcome you can expect from using a
Realtor. And let's face it - in real estate, as in life - not
all things are created equal.
Question 1:
Are you a full-time professional REALTOR? How long have
you worked full time in real estate? What professional designations
do you have?
Knowing whether or not your Realtor practices real estate on a
full-time basis can give you a piece of the puzzle in foreseeing
scheduling conflicts and, overall, his or her commitment to your
transaction. As with any profession, the number of years a person
has been in the business does not necessarily reflect the level
of service you can expect, but it is a good starting point for your
discussion. The same issue can apply to professional
designations. Do they invest in their self to keep up with
technology and industry trends? Also you can start off by
asking friends or neighbors for recommendations and don't stop at
the first candidate. Ideally, you'll want to interview at least
three professionals before you commit to working with one of
them. Even if you like the first one you've interviewed, you still
want to interview a couple more and if you still like the first
one after that, then I would hire them.
Question 2:
What type of business relationship would we have?
You should understand from the beginning
your relationship with your Realtor what type of relationship
exists. In Colorado all real estate brokers are required by law
to let consumers know whether he or she is working as an agent for
the buyer or seller or as a transaction broker. If you hire a real
estate broker as an agent, you are the principal and the broker
is your agent. An agent owes duties to the principal which include
utmost good faith, loyalty and fidelity. A transaction broker
may assist you through out the real estate transaction with
communication, advice, negotiation, contracting and closing but is
not an agent or advocate for you. A transaction broker can be hired
by a seller, buyer or both. Also when a seller or buyer hires a real
estate broker, either as an agent or transaction broker, that
broker may communicate with the opposite party (buyer or seller) and
provide certain assistance without violating the obligations of
the brokerage relationship. You should expect an oral and written
disclosure of that brokerage relationship.
Question 3:
How will you keep in
contact with me during the process, and how often?
Its reasonable for you to set your expectations in accordance with how
your Realtor conducts business. You may be looking for a Realtor who
will call, fax, or email you every day to tell you about
prospective buyers who have seen your home. On the other hand, your
Realtor may have access to systems that will notify you
automatically each time a new visitor tours you home (which could
happen several times a day or several times a week). Asking this
extra question can help you to reconcile your needs with your
Realtor's systems, which makes for a far more satisfying
relationship.
Question 4:
Do you have a personal assistant,
team, or staff to handle different parts of the sales
transaction? What are their names and how will each of them help me
in my transaction? How do I communicate with them?
It is not uncommon for high real estate sales producers to hire people
to work for them or with them. They typically work on a referral
basis, and, as their businesses grow, they must be able to
deliver the same or higher quality service to more clients.
You may want to be clear about who on the team will take part in your
transaction, and what role each person will play. You may even want
to meet the other team members before you decide to work with the
team overall. If you needed help with a certain part of your home
sale, who should you talk to and how would you communicate? If
you have a question about fees on your closing statement, who would
handle that? Who will show up to your closing? These are just a
few of the many important considerations in working with a team.
Question 5:
Can You Refer Me To A Reputable Mortgage Lender,
Banker, Appraiser, Inspector, Home Warranty Company, or Lawyer?
This
question reveals how active the Realtor is, and how well connected
professionally they have made themselves by associating with
reputable, competent lenders, appraisers, title companies, home
warranty company, etc. If your
Realtor is active, committed, and diligent with their
practice, they should be able to give you a few names of each
right on the spot.
Question 6:
Do You Have A Formal And
Written Marketing Plan?
If you’re a seller, you want to price your home correctly, and be
regularly updated with important buyer activity. How many calls did
you get on your home this week, what marketing strategies did you
use, how many home visits from other real estate professionals did
you have (and what were their comments), how many people visited
your open house?
Question 7:
How would you develop
pricing and marketing strategies for our home? Will you commit to
the marketing strategy in writing?
Pricing a home correctly is the single most important factor in
determining if a home sells quickly, or at all. Although location
and condition also affect the selling process, price is a primary
factor. Access to all current property information is essential, and
sometimes a pre-appraisal will help. Ask your Realtor where he or
she obtained the information to create the market analysis, and
whether your Realtor included For Sale by Owner homes, foreclosed
homes, and bank-owned sales in that list.
Question 8:
Who determines where and
when my home is marketed/ promoted? Who pays for your advertising?
Ask your Realtor to present to you a clear marketing and advertising
budget, and how those dollars will be spent. Ask if there are other
forms of advertisement/marketing media that are also available
but not mentioned in the budget/plan, and who pays for those.
Request samples of the various media that your Realtor proposes
(such as Internet Web sites, print magazines, and local
publications).
Question 9:
How will you get paid?
How are your fees structured?
This is an issue that can also be related to agency. In many areas, the
seller still customarily pays all Realtor commissions through the
listing broker. Sometimes, REALTORS will have other small fees,
such as administrative or special service fees, that are charged to
clients, regardless of whether they are buying or selling. Be
aware of the big picture before you sign any agreements. Ask for an
estimate of costs from any Realtor you contemplate employing.
Question 10:
Do you have a performance
guarantee? If I am not satisfied with your performance, can I
terminate our listing agreement?
Understand that, especially in the heavily regulated world of real
estate, it can be increasingly difficult for a Realtor to offer a
performance guarantee. Sometimes you may find a Realtor who is
willing to guarantee that if you are dissatisfied in any way with
their service they will terminate your listing agreement. If your
Realtor does not have a performance guarantee available in writing,
it is not an indication that he or she is not committed to perform.
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(303) 986-3900
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Developers, Contractors, and Insurance Providers Customers
in the State of Colorado since 1985.
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